SPIE - Group Marketing Manager H/F

The Head of Marketing leads the marketing team which encompasses following tasks: Market analytics, synthetisation, storytelling, content creation, design, project management, digital marketing, AI engagementThe role needs to have sound knowledge of a Marketing position. Since the holder of the position can rely upon an existing team with existing competencies there are certain subjects that shall be given a stronger focus:Market analyticsThe execution of regular market research with support of external studies to collect trends, market information, competitor information etc. are key to defining SPIE’s future development direction. Identifying the trends and evaluating the necessity whether specific subjects shall be analysed in more detail are crucial to not missing out opportunities or to be prepared for upcoming threads. The position holder will work in close relation to the BDMI Director work on these subjects and accompany the study preparation.StorytellingThe identified focus areas for development shall be translated into stories that will attract customers to the SPIE portfolio. A key function of the position will be to develop the differentiators and selling propositions in close collaboration with representatives of SPIE strategic committees. The objective is to generate enthusiasm for the SPIE offering not only externally but as well internally in order to “win” supporters.Project ManagementSound project management capabilities with regards to marketing related projects are being expected. This means especially meeting deadlines with internal and external stakeholders, managing budgets and animating project governance bodies.AI EngagementGiven the rising importance of generative AI we expect an open-minded learning attitude towards this continuously developing powerful tool.In addition to that team management tasks be demanded like organisation, vacation planning, budgeting, etc. The function will be finally responsible for all deliverables of the Marketing team like:• Marketing tools Group commercial brochures (strategic markets, activities, offers) Brochures - presentations - other Marketing deliverables • MarCom ProjectsWhite PapersImplementation and follow-up of the action plan for Group Marketing Participation in the creation of ppt/PDF presentation materials (strategic markets, market studies, offers, management requests, etc.).Participation in the creation of other deliverables (e.g. Solutions for Energy Transition Book, Business References)Support for key strategic projects  : Group Business References project • Marketing CommunicationE.g. proposition and creation of specific MarCom Plans (promoting our business lines and related marketing tools).Presentations and participation to Group Committees (for the MarCom dev.), and support in the organisation of key events (ie. Investor day, Innovation Day, etc.). Average travel (in EU) : ~ 2/month (Max 2-3 days).