NAOS - BIODERMA Europe Marketing Director H/F
Company
Publiée le
24/04/2026
Contrat
CDI
Localisation
Lyon
Taille équipe
—
Missions clés
Définir la stratégie régionale et les ambitions de croissance sur 3 ans. · Agir en tant que partenaire commercial principal pour les directeurs de pays et l'équipe mondiale. · Conduire la feuille de route numérique régionale et intégrer les stratégies en ligne dans les stratégies à 3 ans. · Surveiller les KPI marketing et la performance numérique, en guidant l'allocation A&P vers les canaux les plus rentables. · Établir et faire respecter la stratégie de tarification régionale.
Profil recherché
Bac +5 (Master 2, Diplôme d'ingénieur) · 10+ ans d'expérience · Leadership · Excellence opérationnelle · Gestion du changement · Proficience digitale
Outils & compétences
Digital Marketing, Performance Marketing, Social Media, CRM, e-retail
Le poste en détail
Are you willing to join a company with a purpose and play a key role in supportinginternational growth?NAOS, a major international stakeholder in Skincare, is looking for a Regional Marketing Director for European zonev(BIODERMA), in full-time permanent contract (CDI)from as soon as possible (Q1 2026).Inside the Regional Marketing team, you are a key regional partner for our Europeancountries, acting as the link between affiliates and global brand teams, to deploy brandstrategy, support performance, and ensure consistency of execution across the region.Regular business travel within Europe is expected as part of this position.In this context, your main missions are the following: Strategic Adaptation & regional planning· 3-year vision: set the regional strategy and growth ambitions· Act as the primary business partner for Countries GMs and Global team to localize global strategy· Drive the regional digital roadmap, ensuring online strategies integrated into 3Y strategies Market Discipline & Execution Excellence· Arbitrate launch tiering and secure markets commitment· Monitor marketing KPI & digital performance, guiding A&P allocation toward the most profitable channels. Lead regional ROI analysis · Set and enforce the regional pricing strategy Join a company with a purpose, inspired by a claimed humanist utopia, and come experience a humane, collective and enriching company. Our typical recruitment process:It might slightly change.1. CV screening. Given the large amount of application, this process can sometimes take as long as 4 weeks.2. First 15-minutes contact to narrow down your wishes : via phone.3. Interview with different stakeholders.4. Optionnally, it could be asked that you realize a case study.